Entertainment / Content Production

Kooth Don’t Do It Alone


Normalise speaking about mental wellbeing amongst teenagers


Create an uplifting and positive film to remind teenagers that they are not alone when dealing with their mental health.

The film featured teen favourites; Amelia Dimoldenberg, Chunkz, Joy Crookes, Jax Jones and Riyadh Khalaf, and playfully reveals the things the stars do alone, before reminding our audience that dealing with your mental health should not be one of these things.


8.84M Social reach on talent channels

1.8M Paid social reach on Kooth-owned channels

72K Organic social reach on Kooth-owned channels

1.4K  Lesson plan downloads

4.5k New sign ups during launch week (113%)

50M PR reach

Don't Do It Alone campaign film