Martell Tricentenaire

Launch Martell’s 300th anniversary to position the brand as a vibrant, prestigious global Cognac House.

We secured an internationally-acclaimed Hollywood star, Diane Kruger, to ‘front’ anniversary celebrations for the brand. Acclaimed photographer Mary McCartney photographed Diane at the Palace of Versailles & a global press conference was held in Paris to announce Diane as a Martell ambassador.

The brand’s ‘French Art de Vivre’ philosophy was brought to life at the Martell Chateau in Cognac, where 60 international media were hosted and educated on the heritage of the Martell House to celebrate the launch of the limited edition new blend, Martell Premiere Voyage.

The activity culminated in a spectacular, immersive event for 300 guests & celebrities at the Palace of Versailles, celebrating Martell’s 300th anniversary.

89% of all coverage included core ‘prestige’ messaging and broadcast b-roll ran in 9 countries

40,000+ social posts included #Martell or #Martell300 during course of campaign

30,000 ‘Likes’ of Diane Kruger’s branded posts on Instagram