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Martell wanted to engage with their ‘baby-boomer’ audience through their passion points whilst ensuring their cognac was at the heart of the campaign – we created Martell Very Special Nights.
We worked with talent and media to create bespoke Martell experiences to entertain and engage our cognac and gastronomy connoisseurs.
From exclusive dinners cooked and hosted by Raymond Blanc, with performances from award-winning artists such as Jamie Cullum and Katherine Jenkins; to intimate supper clubs with influential food blogger London Foodie, and educational tastings and cocktail masterclasses with drinks experts The Cocktail Lovers.
These partnerships were supported by a dedicated hub that we built, hosting exclusives recipes, playlists and cocktails for any occasion.
+22% Increase in Martell’s database of engaged cognac connoisseurs over 2 years
50+ Pieces of media coverage in luxury magazines and national broadsheets
First time the brand has appeared in national media titles with esteemed drinks journalists commenting that through our activity with Martell, they have a renewed love for the brand as they were reminded of the brands rich heritage credentials