Entertainment

McDonalds I’m Lovin’ It Live

Simple

Making the McDonalds app the take away  destination for lockdown

Creative

In a the driest spell for live music in history, we created a full weekend of live music with sets from the UK’s biggest music stars, performed live from iconic London club Printworks, only available through the McDonalds app – I’m Lovin’ It Live

Impactful

7 Performances from the UK’s biggest acts

770K Views through earned social media only

400K  New app downloads

340K New registrations

Jess Glynne - Hold My Hand performance at McDonald's I'm Lovin' It Live