A wide-ranging customer rewards programme putting T20 cricket into the heart of our communities
NatWest Cricket Rewards
Rewarded loyal customers with the opportunity to win tickets, experiences and signed merchandise via an online ‘NatWest Cricket Rewards’ portal, bringing customers closer to the game they love.
Through NatWest T20 Blast and NatWest IT20 fixtures, we facilitated exclusive behind-the-scenes and player access at matches across the country.
We took the NatWest Purple Patch to a total of 21 NatWest T20 Blast and NatWest IT20 matches, enabling customers to enjoy a unique at-seat drinks runner service and branded merchandise to create a heightened matchday experience.
61,584 NatWest Cricket Rewards members
73,006 Prize draw entries in 2016
5,548 Tickets given away through NatWest Cricket Rewards
45 Pitch Pass winners, gaining exclusive post-match pitch and player access
38 Fans who trained with the England team