NatWest No Boundaries

How do you bring your new principal partnership to life in a way that reflects a modern, proactive bank and delivers on a higher social purpose?

We created ‘Cricket has no boundaries’ a fully integrated campaign to showcase and celebrate NatWest’s commitment to diversity and inclusion through the lens of modern cricket

At its heart was a partnership with Chance to Shine, to increase aspiration, promote cohesion & create opportunities for young people in communities & schools across the country

Won Sponsorship Of The Year at the UK Sponsorship Awards 2018

9 activation of  nine different England teams across gender, ability, and age to celebrate cricket’s diversity and inclusivity

16K wristbands sold to support Chance to Shine, a charity that exists to use cricket’s inclusivity to break down boundaries

2.3BN media and social reach for NatWest’s biggest ever sponsorship campaign launch

85K volunteers for NatWest CricketForce across more than 2,500 cricket clubs throughout England and Wales

2.5K participants in a cutting-edge VR experience, each raising money for Chance to Shine

1 BBC documentary on the diversity and inclusion in modern cricket