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How could NatWest use one of its biggest England Rugby rights to engage the country’s grassroots rugby community and drive awareness for its NatWest RugbyForce initiative?
Drive registration awareness for NatWest RugbyForce through all owned and earned channels, with the unique offer of earning your local rugby club a grant from the Official Banking Partner of England Rugby.
By registering, your club immediately became eligible to win a spot for a player to take part in the NatWest RugbyForce invitational – the first of its kind grassroots fixture at Twickenham.
80+ Men’s and women’s Grassroots players participated in both a training session and once-in-a-lifetime matchday experience
600+ Spectators at Twickenham watching the first ever NatWest RugbyForce Invitational
22K Live stream views on NatWest Rugby Facebook
36K Engagements on NatWest Rugby social channels
485K Impressions on all social posts