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O2 wanted to rally support and awareness of the Red Roses ahead of the 2021 RWC. Driving fame for the no.1 team in the world that sports fans don’t know about.
We set out to create a revolution in women’s rugby in England by making the Red Roses unmissable.
From setting the women’s sport agenda with the launch of our landmark partnership to driving mass awareness for the team through the first women’s sport documentary on ITV.
We gave the platform the Red Roses deserved which in turn elevated the O2 brand.