Old El Paso

Change Needed

Ritualise Old El Paso as the game day meal of choice for NFL fans.

The Idea

To become part of gameday rituals every Sunday Night (gameday night!). Inspiring fans to ditch the pizza & chicken wings and make their own unbelievable play with OEP, the best game-day meal choice around. ​

Flooding the internet with OEP feasts, inspiring fans with easy recipes to make at home, all with the help of an NFL cultural icon.

Change Needed

3.7M paid and earned influencer reach on NFL and OEP content

1 brand new creative platform

30+ new campaign assets

3,000+ fan competition entries relating to enjoying Old El Paso at home.