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Visit SiteHow do you breathe new life into a 10 year BAFTA sponsorship and a tried and tested red carpet show?
To create stand out from all the other media on the red carpet, we needed a real point of difference to attract the best talent
We brokered a contra deal with Disney who were releasing the first in the new Muppets movies, to secure Miss Piggy as the host of an exclusive BAFTA red carpet show, broadcast online
100% Coverage mentioned Orange in write up of Miss Piggy BAFTA red carpet show
5 Media partners secured free of charge including The Times, Shortlist, Total Film, Grazia and Metro
40% Increase in coverage from 2011 BAFTA campaign
No. 2 in the Guardian Video Viral Chart, 3 places above Meryl Streep’s shoe escapade
200,000 views of webisode with no media spend