Orange Red Carpet with Miss Piggy

How do you breathe new life into a 10 year BAFTA sponsorship and a tried and tested red carpet show?

To create stand out from all the other media on the red carpet, we needed a real point of difference to attract the best talent

We brokered a contra deal with Disney who were releasing the first in the new Muppets movies, to secure Miss Piggy as the host of an exclusive BAFTA red carpet show, broadcast online

100% Coverage mentioned Orange in write up of Miss Piggy BAFTA red carpet show

5 Media partners secured free of charge including The Times, Shortlist, Total Film, Grazia and Metro

40% Increase in coverage from 2011 BAFTA campaign

No. 2 in the Guardian Video Viral Chart, 3 places above Meryl Streep’s shoe escapade

200,000 views of webisode with no media spend