Powerade Evolution of Football

How do you position Powerade as the ‘Always Forward’ sports drinks brand in a FIFA World Cup year?

Work with globally recognised talent Mario Götze and Javier ‘Chicharito’ Hernández to tell the evolution story of Powerade through a footballing lens

Showcase that the sport – and Powerade – have evolved through the ages in an engaging and entertaining way for our key audience

42 Pieces of digital content created for markets

800+ Creative assets produced for media, markets, FIFA and Goal.com partnerships

200k Click throughs from FIFA Alerts to Goal.com Powerade Hub

3.1M Page views on the Goal.com Powerade Hub

750K Content views of Powerade evolution videos on Goal.com

5M Social impressions on Goal.com social channels of our evolution content

**All stats taken 10 days following launch of the campaign