Select location:
United Kingdom
Visit SiteHow do you position Powerade as the ‘Always Forward’ sports drinks brand in a FIFA World Cup year?
Work with globally recognised talent Mario Götze and Javier ‘Chicharito’ Hernández to tell the evolution story of Powerade through a footballing lens
Showcase that the sport – and Powerade – have evolved through the ages in an engaging and entertaining way for our key audience
42 Pieces of digital content created for markets
800+ Creative assets produced for media, markets, FIFA and Goal.com partnerships
200k Click throughs from FIFA Alerts to Goal.com Powerade Hub
3.1M Page views on the Goal.com Powerade Hub
750K Content views of Powerade evolution videos on Goal.com
5M Social impressions on Goal.com social channels of our evolution content
**All stats taken 10 days following launch of the campaign