Powerade Evolution of Football


How do you position Powerade as the ‘Always Forward’ sports drinks brand in a FIFA World Cup year?


Work with globally recognised talent Mario Götze and Javier ‘Chicharito’ Hernández to tell the evolution story of Powerade through a footballing lens

Showcase that the sport – and Powerade – have evolved through the ages in an engaging and entertaining way for our key audience


42 Pieces of digital content created for markets

800+ Creative assets produced for media, markets, FIFA and partnerships

200k Click throughs from FIFA Alerts to Powerade Hub

3.1M Page views on the Powerade Hub

750K Content views of Powerade evolution videos on

5M Social impressions on social channels of our evolution content

**All stats taken 10 days following launch of the campaign

Powerade: Evolution of Hydration

Powerade: Evolution of Ball Striking - Chicharito

Powerade: Evolution of Training and Conditioning - Götze

Powerade: Evolution of Dribbling and Control - Götze