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Demonstrate to media what goes into becoming a gold medal winning Olympian and position Powerade as the official sports drink of London 2012.
Key media were given exclusive access to the face of London 2012, Jessica Ennis, during her training session and were given the chance to train with her as she prepared for the Games.
We designed a limited edition gold sports bottle just days after her success and created a series of captivating images to capitalise on her enhanced media profile during London 2012.
5 Page feature in Men’s Fitness with stunning branded imagery of Jess supporting the promotion appearing in national media and Men’s Lifestyle & Health magazines
Double page spreads in the Daily Mail and The Times around ‘One Year Out’