United KingdomVisit Site
To rouse customer, staff and supporter pride through the RBS sponsorship of the Scotland national rugby team, we put fans at the heart of our campaign, shoulder to shoulder with the players.
We immersed customers in the glamour of the RBS 6 Nations by designing exclusive ‘money can’t buy’ experiences featuring the Scotland squad and rugby legends.
RBS customers were front and centre of our campaign, singing their passion for the team throughout ATL, digital creative and activation pieces, while staff were taken on the road to share in and celebrate their success.
Further opportunities to engage were created though a regional Trophy Tour and our commission of a match-week ‘gigapixel’ crowd photograph, taggable on social.
300% Rise in membership of the customer rewards programme
10,000+ Fans tagged themselves in our ‘gigapixel’ crowd
1,500 Staff throughout the country met the Scotland team and Chris Paterson whilst having their picture taken with the RBS 6 Nations trophy
2,000+ Customers and supporters held the trophy in branch and at club games during our Trophy Tour
40% Increase in Facebook following and 50% increase in Twitter followers
1,000+ Customers enjoyed ‘money can’t buy’ experiences