Reebok BE:FIT


Re-affirm and showcase Reebok as a leading women’s fitness brand at Europe’s largest women’s health & fitness expo


We designed, produced and operated a premium Reebok retail store showcasing the latest SS16 women’s collection.

The whole retail experience was produced by our experiential team. This includes all back of house apparel management.

We offered a free bespoke Kit Fit consultation for key media and influencers where they could discover their ‘look’.

We also partnered with Nails Inc. to offer complimentary express manicures with all polish colours inspired by the SS16 collection.

Exclusive Q&A and Meet & Greet sessions with  Reebok ambassadors were held Tara Stiles and Danielle offering money can’t buy access.

Activated #ToughIsBeautiful photo pods where consumers could take their pre and post work selfies sharing on social media.


£11,000 in total retail figures

30+ bespoke Kit Fit sessions held with key media and influencers

100+ manicures provided over the 3 days

40+ attended (160% of KPI) including Vogue, Elle, Women’s Health and mailonline

12 Million total impressions

Reebok BE:FIT Film