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Launch the new Reebok CrossFit Nano 6.0 shoe in a way that would engage the London CrossFit community and cement Reebok’s positioning as the leading brand for CrossFit footwear and apparel in the UK
We created the 6 days of Nano 6 campaign, which culminated in a throw down event in London the evening before the shoe went on sale engaging media, key retailers, influencers and the London CrossFit community.
A warehouse in London’s Shoreditch was turned it into a bespoke workout space giving all selected attendees an ultimate Nano 6.0 and Be More Human experience.
2,635,670 social impressions
+300 new followers for @ReebokUK Instagram in just one week
17% increase in engagement
60 competitors – media, social influencers, WIT retailer partnership, Team Reebok UK athletes and members from six London CrossFit boxes – who all left wearing the Nano 6.0
1 media partnership with Men’s Health and Women’s Health
1 exclusive retail partner established