Sport

Reebok Crossfit Nano 6.0 Launch

Simple

Launch the new Reebok CrossFit Nano 6.0 shoe in a way that would engage the London CrossFit community and cement Reebok’s positioning as the leading brand for CrossFit footwear and apparel in the UK

Creative

We created the 6 days of Nano 6 campaign, which culminated in a throw down event in London the evening before the shoe went on sale engaging media, key retailers, influencers and the London CrossFit community.

A warehouse in London’s Shoreditch was turned it into a bespoke workout space giving all selected attendees an ultimate Nano 6.0 and Be More Human experience.

Impact

2,635,670 social impressions

+300 new followers for @ReebokUK Instagram in just one week

17% increase in engagement

60 competitors – media, social influencers, WIT retailer partnership, Team Reebok UK athletes and members from six London CrossFit boxes – who all left wearing the Nano 6.0

1 media partnership with Men’s Health and Women’s Health

1 exclusive retail partner established

Nano 6.0 Launch