Launch the new Reebok CrossFit Nano 6.0 shoe in a way that would engage the London CrossFit community and cement Reebok’s positioning as the leading brand for CrossFit footwear and apparel in the UK
Reebok Crossfit Nano 6.0 Launch
We created the 6 days of Nano 6 campaign, which culminated in a throw down event in London the evening before the shoe went on sale engaging media, key retailers, influencers and the London CrossFit community.
A warehouse in London’s Shoreditch was turned it into a bespoke workout space giving all selected attendees an ultimate Nano 6.0 and Be More Human experience.
2,635,670 social impressions
+300 new followers for @ReebokUK Instagram in just one week
17% increase in engagement
60 competitors – media, social influencers, WIT retailer partnership, Team Reebok UK athletes and members from six London CrossFit boxes – who all left wearing the Nano 6.0
1 media partnership with Men’s Health and Women’s Health
1 exclusive retail partner established