How do you launch the new Reebok Nano 7 as the ultimate functional training shoe in a way that captures the imagination of the media and the international fitness community around the world?
Reebok & Guinness World Records
By echoing Reebok’s brand purpose, “To inspire people everywhere to be their best – physically, mentally and socially”, we set to re-write the history books by shattering more fitness records in 24 hours than any other shoe brand on the planet
4 key cities across the globe
24 hours to shatter as many GUINNESS WORLD RECORDS™ as possible
44 GUINNESS WORLD RECORDS™ broken in one shoe, the Reebok CrossFit Nano 7
650K Global views, across Reebok and GUINNESS WORLD RECORD™ owned social channels
140 Million media impressions in the United States alone