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Visit SiteWe created the first Alternate Reality Game to feature a global sports star providing Reebok with a platform to showcase their core brand values and new products in a pioneering and engaging way.
Based around five main episodes, Lewis Hamilton: Secret Life provided a platform for fans to engage with the game (and Lewis) directly as well as creating a constant supply of new content and stories for media.
The game encouraged fans to engage in puzzles and challenges online and incorporated high impact live events, featuring Lewis, providing real-time iterations of the game culminating in climactic ‘heist’ moments.