Sport Lifestyle / Experiential

Reebok Perfect Never Global Event

Simple

How do you engage women around the world in Reebok’s latest campaign to challenge the notion of perfection?

Creative

We created a global event, hosted by brand partner Gigi Hadid with special guests Lena Dunham, Ruby Rose, Zoe Kravitz and Aly Raisman, that united women to challenge the notion of perfection through a series of empowering mental, physical and social activities that celebrated the #PerfectNever campaign and showcased Reebok’s unwavering commitment to women

Impact

“They brought together all of the most culturally relevant women of the moment. It was incredible. I mean let’s face it, Reebok have absolutely nailed it.” – ELLE

#1 brand cited it as the best event they have ever held

150 of the world’s most influential media in attendance

5 of the world’s most culturally relevant female talent brought together to showcase diversity in the #PerfectNever message

3.1 Billion impressions within 24 hours of the event

200+ pieces of coverage within 1 week of the event

1st event live streamed on reebok.com

Perfect Never Event Gallery

Perfect Never Revolution