Reebok x Ariana Grande

How do you announce the world’s biggest popstar as Reebok’s newest brand ambassador with credibility and impact

We developed a common goal between Ariana and Reebok- to re-define feminism for a new generation and inspire and empower women across globe with a message of confidence and self-belief

To celebrate, we invited 34 top-tier media to Hong Kong, giving them unparalleled access to Ariana during an intimate and revelatory ‘day in the life’ of the superstar on tour, starting with an open discussion where Ariana talked about her message and unity and inclusivity

The three-part experience included a workout session with her personal trainer, a styling session with Law Roach and a dance class led by Ariana’s personal choreographers while Ariana interacted with guests and sung acapella

Media were each given interview time with Ariana and invited to watch the last date of her ‘Dangerous Woman’ world tour

718+ Million impressions as the story dominated global media

253 event social posts tagging #ArianaxReebok with a total reach of 15,728,388

100% of event and announcement coverage featured key brand messaging and positive sentiment