Lifestyle / Experiential

Reebok x Les Mills x Nina Dobrev


How do you communicate Reebok and Les Mills’ shared and longstanding commitment to wellness and the power of group fitness?


We took 75 media and influencers on an epic sunrise to sunset experience with Nina Dobrev, fully immersing them in Reebok x Les Mills and celebrating everything that Nina is passionate about: fitness, fashion, lifestyle and wellbeing

The day kicked off with an energizing rooftop yoga class against the New York skyline, after which guests refuelled with brunch curated by nutritional experts Sakara Life and relaxed to an intimate acoustic performance by singer-songwriter Eryn Allen Kane. Championing Reebok and Les Mills’ powerful message of group fitness, Nina then put guests through their paces with the world’s first ever water-top workout on the Hudson River

The day culminated in an intimate girls night featuring ear piercing from Maria Tash and lips by Pat McGrath, where media had the opportunity to hear directly from her about the partnership


1st workout ever on the Hudson river

12 hour ‘day to night’ event with Nina

75+ media attendees spanning fashion, fitness, wellbeing and lifestyle including Vogue, ELLE, Glamour, Well + Good, Women’s Health, Refinery 29 and Coveteur

904+ Million media impressions in support of Reebok x Les Mills partnership

Reebok x Les Mills x Nina Dobrev

Reebok x Les Mills x Nina Dobrev Gallery