Reebok x Victoria Beckham

How do you welcome a (posh) new brand partner to the Reebok team and create anticipation for their first official collection?

We brought together two 90s icons, Reebok’s newest brand partner Victoria Beckham and one of Reebok’s longest-standing partners Shaquille O’Neal, to create a limited edition merch collection inspired by Reebok’s 90s basketball heritage, driving hype ahead of Victoria’s upcoming collection debut

We announced the merch collection with a day of back-to-back press and an intimate VIP dinner, ensuring it dominated the news cycle

1 broadcast interview with James Corden’s Late Late Show, aired two weeks consecutively

10 extended interview features negotiated with Grazia, Independent, Vogue, High Snobiety, Forbes and others

22 special guests at our private dinner, including David, Brooklyn, Cruz and Romeo Beckham, Eva Longoria, Rachael Zoe, Dr Woo

1.9 BILLION reach of coverage from titles including Glamour, Fashionista, W, WhoWhatWear, Hypebae, Yahoo and many more

84% of articles included Reebok brand name in the headline