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In a UK first, the Samsung Slider arrived at Twickenham Stadium for the 2016 HSBC London Sevens to redefine the meaning behind ‘the best seats in the house’.
Focused on enhancing the viewing experience of fans key passions, the Samsung Slider’s innovative technology offered fans the chance to get closer to the action than ever before.
As a new, unusual and very visual concept, we focused on the creation of an amazing suite of content to launch the Slider to the UK audience.
Working with key Samsung talent, we developed a narrative around the arrival of the Slider into London and explaining ‘What is the Slider’, all driving buzz and excitement ahead of the tournament.
We maximised our opportunity to be seen by reaching out to targeted lifestyle and tech media and working with YouTube influencers to help bridge the gap between a niche sporting event and mainstream audience.
Social media was used as a primary platform for organic content distribution and consumer competition with our ‘Stop the Slider’ game.
A Sky Sports partnership saw the Slider featured live throughout the tournament weekend.
We dominated online conversation over tournament weekend with an incredible 2,600 entries to win a seat on the Slider through our social and experiential competitions.