Sport / Experiential

Samsung Soyuz Tour

Simple

How do you bring to life the experience of going to spaceā€¦?

Creative

We wanted the journey to start the moment visitors entered our experience, before they even put on the Gear VR headsets, and to enhance it once they had

From the first small step into the unknown, every wannabe astronaut was greeted with a truly immersive experience

Impactful

1.6K tickets bought and visitors to the VR experience in the first three weeks

58% capacity in the VR experience vs an average of 35-45% for all commercial activities

86% capacity in VR experience over the weekend vs an average of 35-45% for all commercial activities

#1 Director of Science Museum for London wished the VR lounge had been live in London during its term there

Samsung Soyuz Tour Gallery