Sprite Big Taste

How do you elevate a campaign that features a 15-year spokesperson?

Develop a multi-prong media strategy that highlights the campaign’s creative and talent, the world’s biggest hardcourt player

We helped Sprite launch a new campaign that featured longtime pitchman LeBron James and rising hip-hop artist Kamaiyah on an unexpected playing field

We tapped into AA millennials’ (a specific target for the brand) passion for hip-hop and pop culture and flexed Sprite’s marketing muscles with trade media

130 Million total editorial impressions

85% stories used Sprite in headline

80% stories embedded ad in article

25% stories included ‘Wanna Sprite’ mentions

13 Million  total social impressions

35% stories mentioned ‘Big Taste’ in the headline