How do you elevate a campaign that features a 15-year spokesperson?
Sprite Big Taste
Develop a multi-prong media strategy that highlights the campaign’s creative and talent, the world’s biggest hardcourt player
We helped Sprite launch a new campaign that featured longtime pitchman LeBron James and rising hip-hop artist Kamaiyah on an unexpected playing field
We tapped into AA millennials’ (a specific target for the brand) passion for hip-hop and pop culture and flexed Sprite’s marketing muscles with trade media