Reebok brought together seven of the leading male and female CrossFit athletes in the UK to create ‘Team Reebok UK’. We were tasked with launching the team in a way that would excite and resonate with the UK CrossFit community and media.
We conducted a one-day shoot with the whole team to create a raft of standout, stylised collateral to be used across PR, social media and Reebok owned channels. Still images, videos, GIF’s and filmed workout challenges were created to engage media, the CrossFit community and consumers.
Team Reebok UK was officially launched at CrossFit Blackfriars where key fitness and lifestyle media were invited to attend an exclusive workout alongside the Team Reebok UK athletes, whilst having the opportunity to trial the new Reebok CrossFit footwear and apparel product.
Utilising an ongoing social and PR campaign, we aim to increase awareness of Reebok’s involvement in CrossFit by utilising Team Reebok UK to provide a greater insight into the lives of competing CrossFit athletes, engaging with the UK’s CrossFit community and beyond, through numerous grassroots initiatives.
25 Key media attended the launch including Women’s Health, Men’s Health, Women’s Fitness Health & Fitness and SportStylist. We also took CrossFit beyond fitness publications and engaged with national titles such as ELLE, Metro and Fabulous magazine
800+ Engagements around Team Reebok UK across Facebook, Twitter and Instagram
400+ #TeamReebokUK posts on social since announcement so far
500,000 Total potential impressions on social media