UEFA Women’s EURO 2022

Change Needed

To help UEFA Women’s EURO 2022 deliver record-breaking ticket sales at the General Sale.

The Idea

To mark tickets going on general sale for the UEFA Women’s EURO England 2022, we installed five larger than life table football figurines with a twist, instead of them being stereotypically male, they represented some of the biggest women’s football stars set to play across the country.

We launched the installation at 100 days to go with some of the biggest names in football, including Rio Ferdinand and Lionesses Mille Bright and Jess Carter.

Our unmissable and Instagrammable female table football figurines generated talkability and drove fans to purchase tickets.


7 games sold out, with Wembley selling out in the first hour of the General Sale.

80% of tickets purchased in the week after the PR stunt were by consumers unknown to UEFA/FA.

1500 coverage hits across TV, radio, print and online including The GuardianSky SportsBBC Sport,  The Daily Mail, , The Times

82 million global audience reached

1 record-breaking tournament

UEFA Women’s EURO 2022 PR Stunt over Carnaby Street