The premise was brutally simple – “Years & Years have hidden three questions within the H!TS playlist”.
The competition was pre-promoted for five days across artist & playlist social channels, as well as across Spotify.
Creative assets featured the band and included GIFs, social videos and stills.
Comms encouraged fans to Follow the playlist in order to find out more (driving subscriptions).
Fans were encouraged to find each question (driving streams) and tweet the answers to @AllOfTheHits using #PlayHITSList.
Bespoke software tracked and responded to entrant tweets in real-time – helping extend reach and drive further participation.