Virgin Media: BAFTA TV Awards

Change Needed

Make Virgin Media’s sponsorship of the BAFTA TV Awards impossible to ignore.

The Idea

After five years building equity in Virgin Media’s Must-See-Moment Award, it was time to put the red mask centre stage.

Change Made

BAFTA’s first inclusive announcement signed in BSL by announcers

4,859 pieces of PR coverage

101K+ Must-See Moment Votes