WHOOP – CEO Thought Leadership

Change Needed

Utilise a rare opportunity with WHOOP CEO, Will Ahmed, to place in a series of business media interviews to drive awareness of the WHOOP brand, and Will as a prominent thought-leader.

The Idea

We generated a series of top-tier PR interview opportunities with Will during his time in the UK, ranging from enormous global podcasts, right through to key trade media in order to ensure cut-through about WHOOP as a brand, and Will as a thought-leader

Change Made

4 interviews undertaken

598.6K total potential audience from online media

373.7K video views

8M+ average monthly downloads for Diary of a CEO podcast

1st top ever sales month for WHOOP UK following the interviews