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Your Role

As an Account Director on the entertainment team, you have a robust, integrated skillset and breadth of knowledge that extends beyond PR into the wider marketing sphere, covering digital, partnerships, sponsorship, experiential and influencer engagement. You have extensive experience in being the account lead across big brands, who is well versed in delivering major, multi-layered campaigns for these brands.

You are hyper-organised, revelling in the detail and express huge levels of passion and enthusiasm for your work. You demonstrate an ability to write with flair and can craft strategically sound presentations, whilst delivering innovative and creative solutions for your clients. You deliver work to the highest possible standard, motivating your team and keeping client satisfaction high. You have an awareness of global culture, current trends, media and technology.

Key Responsibilities

• Strategic planning
• Creative idea generation
• Delivery of effective social media campaigns (within context of broader integrated campaigns)
• Branded content creation
• Analysing performance of digital content and using insights to guide future recommendations
• Partnership negotiation and delivery (brand / media)
• Talent negotiation, management and contracting
• Delivery and implementation of UK & international PR campaigns
• Toolkit writing and creation of assets
• Event management and delivery
• Delivery of influencer engagement programmes
• Budget management / ownership, including monitoring and reconciliation (plus fee negotiation)
• Manage a team of SAM, AE and JAE
• Contribute to new business pitches
• Attend relevant industry events

Job Specification

Digital marketing and Social Media:

• Ensure that robust digital strategy and recommendations are incorporated into client responses

• Display a sophisticated understanding of how digital enables clients to achieve their business objectives and provide competent counsel against their commercial deliverables
• Provide strategic advice to the client based on their social objectives and competitor activity
• Demonstrate a thorough understanding of the social media / digital media landscape – in relation to your client’s digital presence and objectives
• Help to manage the cross-agency structure (where relevant) understanding where we fit into it from a digital perspective
• Develop an understanding of emerging technology and its potential uses in marketing. Use these insights to sell new ideas to the client
• Proof and approve content for social media created by your team
• Proof and approve social media reports and ensure insights and recommendations identified fit with the broader strategy

Media Management:

• Have a strong knowledge of media, being able to offer your team and client counsel on the media landscape and fully understand media’s needs and requirements
• Maintain strong relationships with key high-level media across all relevant clients
• Manage your team to ensure they are delivering rich editorial opportunities
• Aware of all client coverage and articles of interest, as informed by more junior members of the team
• Aware of any coverage issues your team may face ahead of it becoming an issue with your client and deliver effective solutions

Campaign Execution:

• Oversee the planning and implementation of client activations
• Work to ensure that activation is delivered to an extremely high standard, on time and within budget
• Ensure success and a result driven approach when implementing all campaigns
• Aware of any financial or logistical issues before they become an issue for the client and provide relevant solutions

Account Administration:

• Oversee SAM, AM and AE to deliver day-to-day account tasks, ensuring that all client- facing work is completed to deadline and is of an appropriate standard
• Lead meetings (both internal and client facing) ensuring that they are constructive and efficient

Team Relations:

• An approachable source of knowledge for your team members, providing sound advice and direction
• Viewed by team members as a dynamic and reliable AD
• Lead by example

Client Services:

• Show genuine interest in your client’s business
• Ensure that the team respond promptly to client requests and that general client facing communication and processes are maintained to a high level
• Work with other AD’s to plan resource requirements on a rolling monthly basis

Financial Management

Understanding and Overseeing of Client Finances:

• Have a full understanding of the finance processes, including issuing SOW, client estimate signoff, setting up new job numbers, processing PO’s and managing budgets
• Proficient in estimation of campaign fees and expenses; signing off invoices; budget monitoring; management of job bags; tracking PO’s etc.
• Ensure your team are aware of protocol surrounding budgets

Financial Effectiveness:

• Responsible for ensuring that budgets are correct and are effectively managed
• Production of accurate forecast of work for fee breakdown
• Ensure client fees invoices are raised promptly after they are signed off
• Ensure all client and supplier POs are managed in an efficient manner
• Report anticipated overspends immediately to the client

Interview Process:

• 1^st round: Meeting with Entertainment Business Director
• 2^nd round: Response to brief presentation and ‘Brilliance Test’

To apply for this role, please Click Here

To apply for this role please email: amsterdam@mcsaatchi.com

We are looking for an outstanding PR Executive to join our new team in Amsterdam to drive the creative press office of Reebok in the Benelux region, support the team across multiple clients and grow as a core member of an expanding team.

The ideal candidate will have 1 – 2 years experience in the market, a great understanding of the fitness and lifestyle category across Benelux and a passion to develop their skills across a number of areas. They must have a thorough knowledge of the editorial agenda, social and influencer landscape in Benelux and be able to suggest the hottest up and coming names and have their finger on the pulse culturally in Benelux. Due to this fluent Dutch language skills are a must for this role.

Your Role

As an Account Executive, you’ll be an integral member of the team, you will contribute to the smooth running of varied accounts. From product launches to press office, from immersive experiences to photo shoots, you will help to deliver the best in class work we are renowned for while gaining invaluable firsthand experience.

Core responsibilities include:

• Ensuring that the foundations of the account are run effectively, providing first class administrative support
• Running press office and influencer activity competently and driving coverage
• Leading seeding initiatives
• Involvement in and contribution to creative and strategic discussions

Approach:

• Be a highly dedicated and passionate member of the team with a keenness to learn – initiative and proactivity are key
• Having a thorough knowledge of the client and their product (being a product guru)
• Proactively supporting more senior members of the team and having a sense of responsibility and accountability for your work

Administrative work:

• Take ownership of essential administrative tasks and deliver them to a high standard
• Take initiative with managing the day-to-day team administration (e.g. status docs printed before calls, all docs from clients saved on the system, meeting rooms booked etc.)
• Take responsibility for managing regular account tasks (e.g. reporting, coverage documents, status reports, ensuring folders are kept well organised etc.)

Media:

• A thorough understanding of the media landscape and a broad knowledge of media titles including knowing contacts by name and keeping abreast of client relevant target features
• Build relationships with key media and keeping an extensive contacts book – you are encouraged to meet with media for breakfast / lunch / coffee
• Take pride in reporting and presenting media coverage
• Drive editorial coverage and opportunities
• Continually monitor media for all client coverage, competitor activity and articles of interest

Social and digital:

• Develop a strong awareness of and interest in social and digital media, immersing yourself in the digital landscape
• Have a deep knowledge of social media influencers

Creativity and industry insight:

• Offer ideas and contribute to brainstorms – show interest and proactivity
• Keep your team updated with any brand activity, creative executions, media news and related industry topics

Campaign execution:

• Support the team by undertaking essential everyday tasks and responsibilities
• Experience in producing essential event and campaign documents alongside your AM’s
• Approach practical tasks with a ‘make it happen’ attitude and explore all routes to deliver requests from your team

Client services:

• Show genuine interest in your clients’ business
• Respond promptly to client requests. Keep the client informed if there is going to be a delay
• Flag anything that may be of interest to your clients – competitor activity, news relating to brand ambassadors, media insights etc.

To apply for this role please email: amsterdam@mcsaatchi.com