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Because people are bombarded with more messages, from more brands, than ever before, but they’ll always be most engaged by the things they love – their passions.
Engaging people through their passions therefore delivers significant brand, commercial and societal benefits.
We forge enduring connections between brands and consumers through their love of sport, entertainment and culture.
We are discipline-neutral & do whatever is required to build these connections, creating meaningful impact for brands & society.
We are made up of three core teams of passion specialists across the remits of Sport, Entertainment & Culture.
For most of our clients, we deliver blended teams because sport is entertainment & part of our culture.